Scotch whiskey brand Johnnie Walker has given its Black Label a makeover for its new Jane Walker limited edition. The iconic striding man on the bottle will be replaced with a striding woman clad in the iconic top hat, tailcoat, riding boots and walking cane. This new collection of Jane Walker limited-edition bottles is part of the brand's 'Keep Walking America' campaign, which began in 2016 and aims to broaden Johnnie Walker's appeal to a larger audience.
The Jane Walker limited-edition bottles are meant to illustrate Diageo's -- the parent company of Johnnie Walker -- commitment to gender equality and the desire to attract more women to whiskey. 250,000 Jane Walker bottles will be released on International Women's Day and for every bottle produced, Diego will donate a dollar to female-focused organizations.
Female-Focused Whiskies
Diageo is Offering Jane Walker Limited-Edition Bottles in Support of Women
Trend Themes
1. Female-focused Whiskies - Creating limited-edition whiskies specifically targeted towards women presents an opportunity to tap into an underrepresented market.
2. Gender Equality Campaigns - Brands can leverage gender equality campaigns to showcase their commitment and engage with a larger audience.
3. Fundraising Through Product Sales - Utilizing product sales to raise funds for specific causes, like women empowerment, can generate positive brand perception and make a social impact.
Industry Implications
1. Alcohol & Beverage - Alcohol brands can explore new product lines and branding strategies to attract and cater to diverse consumer demographics.
2. Marketing & Advertising - Marketing agencies can offer expertise in developing and promoting gender equality campaigns to help brands connect with socially-conscious consumers.
3. Non-profit Organizations - Non-profits focused on women empowerment can leverage partnerships with brands to raise funds and promote their cause.