The Tropical Sun jackfruit range is a new product lineup launching to offer consumers with an easier way to incorporate the fruit into their favorite recipes as a meat alternative.
The product line consists of ready-to-eat jackfruit, which has been prepared and seasoned to have it ready for incorporation into your choice of recipe. The product comes in three flavor options to choose from including Tex Mex, BBQ and Thai Green Curry, which are being launched in the UK.
The Tropical Sun jackfruit range is priced at £2.49 for a 400-gram can and is being rolled out starting on November 21, 2022. This is timed perfectly ahead of the holidays as well as the popular Veganuary tradition.
Ready-to-Eat Canned Jackfruit
The Tropical Sun Jackfruit Range Comes in Three Flavors
Trend Themes
1. Jackfruit Meat Alternatives - There is an opportunity for innovation in plant-based meat alternatives using jackfruit, as it becomes more widely available in convenient, ready-to-eat packaging.
2. Ready-to-eat Convenience Foods - The trend of ready-to-eat convenience foods like canned jackfruit shows that there is an opportunity to create more plant-based, healthy convenience options for busy consumers.
3. Plant-based Flavor Innovation - As seen with the Tropical Sun jackfruit range, there is an opportunity for flavor innovation in plant-based products, especially when targeting consumers who are new to plant-based eating.
Industry Implications
1. Plant-based Meat Alternatives Industry - The plant-based meat alternatives industry could incorporate jackfruit into their products, providing a unique new option for consumers looking for a meat-like texture and flavor in their plant-based meals.
2. Ready-to-eat Convenience Food Industry - The ready-to-eat convenience food industry can take inspiration from the canned jackfruit trend and create new plant-based options that are convenient, healthy and flavorful.
3. Flavoring and Seasoning Industry - Companies in the flavoring and seasoning industry have an opportunity to create new and unique flavor profiles for plant-based foods, like the Thai Green Curry flavor offered in the Tropical Sun jackfruit range.