The popular beef snack brand Jack Links has added drink mixes to its portfolio with the debut of a new line of Jack Link’s Bloody Mary Mix.
At a time when most consumers have been forced to make their favorite cocktails at home due to COVID-19, Jack Link’s Bloody Mary Mix is the perfect at-home mixer. The new line of Bloody Mary Mixes come in four tangy flavor options that range from mild to sweet. For instance, Jack Link’s Signature Recipe Bloody Mary Mix has a lightly briny and peppery profile that delivers just the right amount of heat. On the other hand, the Jack Link’s Dill Pickle Bloody Mary Mix combines the tangy taste of pickle brine with signature spices and a bit of horseradish for a subtle kick.
No matter what option you choose, they hand-crafted, gluten-free Bloody Mary Mixes are the ultimate at-home cocktail accessory.
Hand-Crafted Bloody Mary Mixes
Jack Link’s Bloody Mary Mix Comes in Four Tangy Flavors
Trend Themes
1. At-home Cocktails - The rise of at-home cocktail making during COVID-19 presents an opportunity for innovative mixers like Jack Link's Bloody Mary Mix.
2. Flavor Variety - Consumers are seeking unique and tangy flavors, creating a demand for mixers with options like Jack Link's range of four tangy flavors.
3. Hand-crafted Mixes - The market for hand-crafted and artisanal cocktail mixes is growing, offering an opportunity for products like Jack Link's hand-crafted Bloody Mary Mixes.
Industry Implications
1. Beverage - In the beverage industry, there is a growing demand for innovative cocktail mixers like Jack Link's Bloody Mary Mix.
2. Snack/food - The snack and food industry can explore partnerships and cross-promotions with mixers like Jack Link's Bloody Mary Mix as a complementary product.
3. Hospitality - The hospitality industry can incorporate unique and flavorful mixers like Jack Link's Bloody Mary Mix into their cocktail menus to provide a distinctive drinking experience.