J Balvin and Jordan Brand are a force that continues to deliver as the duo delivers a range of sporty apparel and footwear options this time around. Together, the two docus on the Air Jordan 2 silhouette as the main item in the range, and it is also accompanied by a selection of varsity jackets, slides, and a basketball as well.
The slides take on the Jordan Super Play as the base foundation of the silhouette. It is then detailed with colorful branding and graphics on top. The apparel options include the varsity jacket but it is also joined by a selection of hoodies, a crewneck sweater, graphic tees, fleece pants, and a pair of shorts.
Singer-Backed Athletic Capsules
J Balvin and Jordan Brand Continue to Work Together on a Capsule
Trend Themes
1. Collaborative Capsules - The trend of celebrities collaborating with fashion brands on exclusive athleisure capsules presents opportunities for disruptive innovation in the fast fashion industry.
2. Graphic-laden Activewear - The increasing popularity of graphic-heavy sportswear presents opportunities for innovative textile printing solutions in the garment industry.
3. Basketball-inspired Slides - The trend of basketball-inspired slides could lead to disruptive product innovations in the athletic footwear industry, such as customizable slides with team logos and colors.
Industry Implications
1. Fashion - The fashion industry can benefit from the trend of athlete-celebrity collaborations to create trendy and exclusive athleisure collections.
2. Textile Printing - With the increase in demand for graphic-heavy sportswear, the textile printing industry can innovate by developing more sustainable and innovative printing technologies for intricate designs.
3. Athletic Footwear - There is an opportunity for disruptive innovation in the athletic footwear industry by designing customizable basketball-inspired slides that allow customers to personalize them with their favorite team logos and colors.