In a move that no one saw coming, Twizzlers has created a 'twistless' version of its iconic licorice ropes called 'Izzlers.
Hershey's signature Twizzlers candy is known for its twisted texture and strawberry flavor. But with the debut of a twistless version of the candy, the brand is asking fans: "Are they still Twizzler twists if they don't have any twists?" In answer to the question, Manager of the Twizzlers brand Shannon Wilkinson explained, "Maybe we wanted to do something unexpected, or maybe we had an issue on the production line. The world may never know, but what we do know, is that Izzlers candy is fun, delicious and only here for a very limited time."
The new Izzlers candy can be found for a limited time while supplies last.
Untwisted Licorice Ropes
Twizzlers Launched New Twistless Version of Its Candy Called 'Izzlers'
Trend Themes
1. Twistless Candy - Opportunity for candy companies to create twistless versions of their iconic twisted candies, providing a new and unexpected experience for consumers.
2. Limited-time Editions - Creating temporary, limited-time editions of beloved products can garner excitement and buzz among consumers, increasing sales and brand awareness.
3. Unexpected Product Offerings - Introducing unexpected and unusual product offerings can generate interest and attention among consumers, drawing them in to try something new and different.
Industry Implications
1. Confectionery - Candy companies can experiment with new flavors, textures, and shapes to create unique and novel products to attract customers.
2. Food and Beverage - The food and beverage industry can take inspiration from the success of limited-time editions and unexpected product offerings to create buzz and excitement among consumers about their products.
3. Marketing and Advertising - Advertising agencies and marketers can leverage unexpected and unique product offerings to develop creative and engaging marketing campaigns that will resonate with consumers.