The It’s Like Skin 2-in-1 Concealer + Tint is the newest release from Alicia Keys' Keys Soulcare brand and it's a hybrid product that's clean and suitable for all skin types. This two-in-one product allows for buildable, light-to-medium coverage, either as a spot concealer or an all-over skin tint. This product aligns with current consumer desired for products that allow them to accent their natural beauty without heaviness, cakiness or too much coverage.
"It’s Like Skin is an extension of our multi-tasking best-sellers Let Me Glow Illuminating Serum and Truly Becoming Multi-Benefit Peptide Serum, which invite you to own your own vision of beauty," says Kory Marchisotto, President, Keys Soulcare, "What’s unique about It’s Like Skin is that we created a color-skincare hybrid that places a high emphasis on skincare benefits with beautiful buildable color."
Multitasking Skin Tints
The It’s Like Skin 2-in-1 Concealer + Tint is a Color-Skincare Hybrid
Trend Themes
1. Color-skincare Hybrids - The trend of color-skincare hybrids presents disruptive innovation opportunities for the beauty industry by combining makeup and skincare benefits into a single product.
2. Multi-tasking Products - The rise of multi-tasking products offers disruptive innovation opportunities for the cosmetics industry by providing consumers with versatile solutions that save time and simplify their beauty routines.
3. Natural-looking Coverage - The trend towards natural-looking coverage in cosmetics creates disruptive innovation opportunities for the beauty industry to develop lightweight, buildable products that enhance natural beauty without heaviness or too much coverage.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovation opportunities by creating more color-skincare hybrid products and multi-tasking solutions that align with the desires of consumers for natural-looking coverage and skincare benefits.
2. Cosmetics - The cosmetics industry can seize disruptive innovation opportunities by developing multi-tasking products that combine makeup and skincare benefits, catering to consumers' increasing demand for convenient and effective beauty solutions.
3. Skincare - The skincare industry can capitalize on disruptive innovation opportunities by incorporating color elements into their products, offering consumers the benefits of skincare with a natural-looking color tint for added versatility.