Doja Cat has launched her first clothing line and label dubbed ‘It’s Giving.’ The limited edition range includes crop tops, a kitten graphic shirt, and logo tees, while those who prefer cozier silhouettes can shop the sweatsuit sets, socks, and trucker caps. The ‘It’s Giving’ collection also features more risqué selections like ‘YES’ G-Strings and jock straps, and carrying options like tote bags.
When it comes to headwear, the ‘I Heart It’s Giving Trucker Hat’ comes in two chocolate brown and tomato red colorways. The collection is completed with an ‘it’s giving’ sticker in blue and pink glitter. Doja Cat recently modeled the collection on an outing ahead of the collection's debut.
The first drop from It’s Giving is now available online for preorder, with shipping commencing September 30.
Expansive Celebrity Apparel Collections
Doja Cat Debuts Her First Apparel Line Dubbed It's Giving
Trend Themes
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3. Risqué Selections - Brands that offer unconventional and risqué selections are gaining popularity, indicating opportunities for businesses to explore edgier product offerings.
Industry Implications
1. Fashion Retail - Fashion retailers can explore opportunities in launching limited edition collections and making celebrity collaboration deals.
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