The ITC Royal Gardenia has earned the prestigious title of being the largest hotel in the world to achieve platinum status in the Leadership in Energy and Design (LEED) rating system.
The rating system was designed to evaluate the sustainable qualities of a newly renovated or constructed building, and in this case the "responsible luxury" of the ITC Royal Gardenia has made it not only Asia's first platinum-rated hotel, but also the largest in the world to earn the title.
Grand Sustainable Resorts
The ITC Royal Gardenia is the World's Greenest Hotel for Its Size
Trend Themes
1. Sustainable Hospitality - With the success of the ITC Royal Gardenia, there is a growing trend in the hospitality industry towards sustainable practices and eco-friendly design.
2. LEED Certification - More hotels and buildings are striving to achieve LEED certification as it becomes a recognized standard for evaluating sustainability and energy efficiency.
3. Responsible Luxury - The concept of responsible luxury is gaining traction in the hotel industry, combining opulence and high-end experiences with environmentally conscious practices.
Industry Implications
1. Hospitality - The hospitality industry can embrace sustainable practices and eco-friendly design to attract environmentally conscious travelers.
2. Construction - The construction industry can explore LEED certification standards to meet the growing demand for sustainable buildings and homes.
3. Luxury Retail - Luxury retailers can adopt the concept of responsible luxury to cater to consumers who value both opulence and environmental responsibility.