From its cannabis-infused KUSH High Volume Mascara to its solid skincare sticks, Milk Makeup offers a wide range of innovative products and it is now giving consumers an affordable, non-committal way to sample its top-selling releases with its Intro Sets. Milk Makeup introduced three starter kits that give people an easy to way experience some of the beauty and skincare products it is most well-known for.
In the Lil' Intro Set, Milk Makeup shares a variety of makeup products in pod form that can easily be swiped across various parts of the face to accentuate certain features. The forward-thinking beauty brand also released a Deluxe Intro Set and the Dew You Set, which includes a highlighter, an energizing undereye treatment and a miniature brightening serum.
Miniature Makeup Sets
Milk Makeup's Intro Sets Offer a Way for People to Sample Favorite Products
Trend Themes
1. Miniature Beauty Sets - Opportunity for beauty brands to offer miniature versions of their top-selling products for consumers to sample and try before committing.
2. Pod-based Makeup - Innovative trend of offering makeup products in pod form for easy application and accentuation of facial features.
3. Intro Sets - Growing trend of beauty brands offering introductory sets that contain a range of their popular products for consumers to experience.
Industry Implications
1. Beauty - Beauty industry can leverage the trend of miniature makeup sets and pod-based makeup to create innovative, convenient and non-committal products for consumers.
2. Skincare - Skincare industry can explore the opportunity of offering mini versions of their popular products in intro sets for customers to try and experience the benefits before committing to full-sized products.
3. Cosmetics - Cosmetics industry can capitalize on the pod-based makeup trend and develop pod formulations of their products for easy and precise application.