Chinese fashion designer YONGHAO XIE presents his new designs made for the Spring/Summer 2023 season entitled 'Into a Better World.' Much of his work highlights the chaos of the world as the main inspiration, described by himself as work that channels "darkness, authentic and contemporary" themes.
Clothing is the base canvas that highlights and reflects today's social and environmental issues that push for a more positive future. This season, the capsule spotlights nuclear pollution, war, and electronic waste. There are natural colors that resemble flame and inferno along with deconstructed prints and design details. This features torn-up newsprint, shapes of animals flying off into the darkness, and even a long coat that is detailed with a screaming face.
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Trend Themes
1. Socially Conscious Fashion - There is a disruptive innovation opportunity for fashion brands to create clothing that reflects and highlights today's social and environmental issues, using natural colors and deconstructed prints and design details.
2. Visual Storytelling Fashion - The use of torn-up newsprint, shapes of animals flying off into the darkness, and even a long coat that is detailed with a screaming face shows a disruptive innovation opportunity for fashion brands to create clothing that tells a visual story.
3. Tackling Environmental Issues in Fashion - By highlighting nuclear pollution, war, and electronic waste through fashion, a disruptive innovation opportunity arises to create clothing that raises awareness and promotes positive change towards these environmental issues.
Industry Implications
1. Fashion Industry - The fashion industry has a disruptive innovation opportunity to create socially conscious and environmentally sustainable clothing that addresses contemporary themes, including nuclear pollution, war, and electronic waste.
2. Artificial Intelligence and Fashion - There is a disruptive innovation opportunity for AI technology to be implemented in the fashion industry to create environmentally sustainable materials and processes, reducing the industry's impact on the environment.
3. E-commerce and Sustainable Fashion - There is a disruptive innovation opportunity for e-commerce businesses to focus on sustainable fashion by promoting environmentally sustainable clothing and encouraging consumers to make more conscious and environmentally friendly shopping decisions.