In celebration of International Hummus Day, Deliveroo is giving customers the chance to try products from HOU, a new sweet hummus brand that offers indulgent flavors like Chocolate, Banoffee Pie and Mixed Berry.
Over the past few years, the popularity of the Mediterranean spread has only continued to grow, with Deliveroo data showing an increase in the orders of the chickpea dish by 64.5% in 2017 and 2018. Although sweet hummus has already taken off in some parts of the world, Deliveroo prides itself on offering the first taste of dessert-inspired hummus to people in the UK.
At the same time consumers are becoming interested in protein-rich pulses, they are also becoming increasingly interested in better-for-you snacks with chickpea as a substitute—examples of this include eggless chickpea-based cookie dough or chickpea spreads that may be used as alternatives for nut butter.
Sweet Hummus Deliveries
Deliveroo is Sharing HOU Hummus for International Hummus Day
Trend Themes
1. Growth of Sweet Hummus - The popularity of sweet hummus has been growing, creating opportunities for innovative flavors and new brands.
2. Expansion of Chickpea-based Snacks - Consumers' interest in protein-rich pulses like chickpeas is driving the development of new chickpea-based snack alternatives.
3. Indulgent Healthy Snacking - The demand for better-for-you snacks is fueling the creation of indulgent and healthier options like sweet hummus.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing popularity of sweet hummus by developing new flavors and product lines.
2. Snack Industry - The snack industry can leverage the interest in chickpea-based snacks to create innovative and healthier alternatives to traditional snacks.
3. Food Delivery Services - Food delivery services like Deliveroo can meet the demand for unique and trending food products like sweet hummus by partnering with innovative brands.