The International HIV/AIDS Alliance has a new campaign to tempt patrons into donating.
The organizion has put together a sultry incentive for would-be donators. The ‘Come Together’ gift box is full of fun ‘activity’ enhancing products. The treats included inside are a blindfold, a stylish, luxury feather tickler, a mature card game and some lubricant. You get the provocative package by a one-off donation of at least $20.
With the box comes a scintillating and NSFW video to advertise it. The International HIV/AIDS Alliance would like to promote safe interactions, instead of shaming people into not talking about the subject at all. The organization'a stance is that adult relations are healthy and wonderful, and that talking about issues related to it will encourage people to be more safe and more knowledgeable on the subject.
Seductive Provocative Safety Ads
The International HIV/AIDS Alliance Has a New Awareness Campaign
Trend Themes
1. Safety Ads as Incentives - There are opportunities for businesses to incorporate safety ads as incentives for their customers to donate or engage in safe practices.
2. Sex-positive Advertising - Creating sex-positive advertising that promotes safe sexual practices is a trend that has potential for disrupting traditional norms.
3. Donation-based Gift Boxes - Providing donation-based gift boxes as a way to incentivize customers could disrupt traditional fundraising methods.
Industry Implications
1. Non-profit Organizations - Non-profit organizations could incorporate safety-based incentives in their donation campaigns, which could break taboo and increase engagement.
2. Adult Product Industry - The adult product industry could collaborate with organizations to provide safe-sex promotion products as part of fundraising campaigns.
3. Marketing and Advertising - Marketing and advertising agencies could promote sex-positive advertising to break traditional norms and promote safe practices.