Justin Bieber has teamed up with 'Wave' to give fans an interactive virtual experience.
The virtual experience will be a 45-minute concert with a 10-minute preshow where Justin Bieber will perform "as an avatar in his own virtual universe."
With the pandemic, artists had to rethink the concert-goer's experience. Therefore, Waves is helping meet this need by offering interactive virtual concerts. According to the brand, these experiences will be "performed live by artists, influenced by audiences and experienced together." Through Wave, fans can chat with each other, send virtual expressions, and turn on their webcams to be featured on the jumbotron during the artist's performance.
Fans can view the experience by signing up for a free wave.watch account. The interactive virtual experience will take place worldwide, and the schedule is available for fans to check out on the Wave website.
Celebrity Interactive Virtual Experiences
Justin Bieber and Wave Team Up for Virtual Experience
Trend Themes
1. Interactive Virtual Experiences - The trend of offering interactive virtual experiences for fans will continue as a result of the pandemic, creating opportunities for disruptors who can offer unique and innovative ways for artists and fans to connect online.
2. Avatar Performances - The trend of having celebrities perform as avatars in their own virtual universe will become more prevalent, opening opportunities for innovators to create new technologies and platforms to enhance the experience.
3. Virtual Audience Participation - The trend of allowing virtual audience participation during virtual events will become more popular, providing opportunities for disruptors to create new engagement tools and technologies that enhance the audience's experience.
Industry Implications
1. Entertainment - The entertainment industry will continue to embrace innovative technologies that offer interactive virtual experiences as a replacement for live events, opening opportunities for disruptors who can offer unique and compelling offerings.
2. Virtual Event Platforms - The virtual event platform industry will continue to grow as more artists and organizations seek out new ways to connect with their audiences, creating opportunities for innovators to create new tools and offerings.
3. Media Production - The media production industry will need to adapt to the trend of avatar performances and virtual audience participation, creating opportunities for disruptors who can offer new technologies and platforms that enhance the audience's experience.