Hungary's K&H Bank frequently uses a number of ads inspired by shadow theater, but with this interactive mobile ad, consumers have the change to become part of the play, rather than just a member of the audience. Using the flashlight on their phones, people were able to peek into a dark display that communicated how easy it is to start an application for a loan using just your smartphone.
The shadows on the inside of the booth were created by strategically arranging a bunch of gold coins, forming the shape of an airplane. The K&H iShadow booth isn't too big, but it does happen to be the perfect size to cause other people to wonder what's inside and get them to try it out for themselves using their own phones.
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
Trend Themes
1. Interactive Ads - Using interactive elements in advertising to engage consumers and create a memorable brand experience.
2. Phone-activated Marketing - Incorporating smartphone technology to interact with consumers and deliver personalized marketing messages.
3. Shadow Theater Experiences - Creating immersive experiences through the use of shadow theater techniques in interactive installations.
Industry Implications
1. Banking - Using interactive mobile ads to promote banking services and streamline the loan application process.
2. Advertising - Implementing phone-activated marketing techniques to capture the attention of consumers and increase brand awareness.
3. Entertainment - Integrating shadow theater elements into interactive installations for immersive entertainment experiences.