Entirely Denim Chunky Sneakers

Reebok's Instapump Fury Gets a Full Denim Design for Japan

Sportswear label Reebok introduces a special iteration of the Instapump Fury sneaker model exclusive for the Japanese market. The shoe gets a Canadian tuxedo makeup as the entire upper is detailed with denim materials throughout. The full denim look is inspired by selvedge denim.

It is made in a Night Navy hue, boasting rich navy blue colors throughout. There is also a Core Black colorway option that is inspired by black denim. The construction sees an upper made from rich denim materials and has the Pump bladder found at the midfoot. This section is done in a matte coat and leather is used at the toe cap section. Both of the colorways are detailed with a subtle gold stitching for a touch of contrast reminiscent of jeans.
Trend Themes
1. Denim Sneakers Trend - The popularity of the denim used on Reebok's Instapump Fury sneakers presents opportunities for other brands to release denim-based shoes.
2. Colorway-inspired Products Trend - Using different colorways inspired by different denim types presents an opportunity for companies to release unique products that appeal to consumers interested in fashion and denim.
3. Luxury Athleisure Trend - Introducing denim into athleisure in the form of chunky sneakers allows for premium fashion brands to offer high-quality, stylish footwear options for consumers.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend of using denim in footwear by releasing denim-based shoes or adding denim accents to pre-existing products.
2. Athletic Footwear Industry - Adding denim to athletic footwear allows for innovation in the design of sportswear products that cater to consumers looking for comfortable and stylish options.
3. Luxury Retail Industry - Incorporating denim into luxury fashion products, especially in the form of chunky sneakers, presents a unique opportunity for luxury retailers to cater to consumers' evolving fashion tastes.

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