Instant noodles aren't associated with being the healthiest food choice, so the new Instant Cup Noodles Very Veggie varieties aim to change this with a recipe that has a full serving of vegetables in each cup.
The noodles come in three flavor options including Spicy Chicken, Chicken, and Beef. Each flavor is then infused with vegetables such as red bell pepper, cabbage, green beans, corn, carrots, broccoli, and edamame. The new product speaks to a growing consumer demand for healthier versions of popular foods, which give consumers a way to enjoy familiar varieties without having to worry too much about ingredients.
The Instant Cup Noodles Very Veggie are also free of artificial flavors and MSG2, making them a better-for-you option over traditional ramen noodles.
Veggie-Infused Instant Noodles
The Instant Cup Noodles Very Veggie Have a Serving of Vegetables
Trend Themes
1. Healthier Instant Noodles - Developing instant noodles with a focus on healthier ingredients and incorporating vegetables presents an opportunity for disruptive innovation in the instant noodle industry.
2. Vegetable-infused Foods - The trend of infusing popular food products with vegetables provides an opportunity for disruptive innovation in the food industry, appealing to health-conscious consumers.
3. Meeting Consumer Demand - Developing products that cater to the growing consumer demand for healthier, convenient options allows for disruptive innovation in the food industry.
Industry Implications
1. Instant Noodle Industry - The instant noodle industry can seize the opportunity to innovate by creating healthier instant noodle products that incorporate vegetables and cater to health-conscious consumers.
2. Food Industry - The food industry has potential for disruptive innovation by developing vegetable-infused products that offer healthier alternatives to popular food choices.
3. Convenience Food Industry - Incorporating vegetables into convenient food options can lead to disruptive innovation in the convenience food industry, addressing the demand for healthier choices.