The Instacart pickup service has added a number of different features, which are intended to streamline the experience for customers. Customers now the ability to browse items using their phones, from there customers can use location notifications to inform a store location that they are near. Informing a store before arrival will allow customers to collect their items faster.
Instacart also now has a 'Pick Your Pickup' feature, which enables customers to select a pickup location that works best for them.
Additionally, Instacart will now include alcohol in its pickup services, which will be available form over 20 different retailers. The decision to include alcohol in the pickup services means that consumers will not have to make a separate trip, and this offers a more convenient experience.
Enhanced Grocery Pickup Services
Instacart Pickup Services Now Have Helpful Location Features
Trend Themes
1. Enhanced Grocery Pickup Services - The addition of location notifications and 'Pick Your Pickup' feature provide opportunities for further streamlining and personalization of the grocery pickup experience.
2. Mobile-enabled Shopping - The ability to browse items and use location notifications on mobile phones opens up possibilities for innovative mobile shopping experiences and integration with other services.
3. Inclusion of Alcohol in Pickup Services - The inclusion of alcohol in pickup services from multiple retailers offers a disruptive opportunity to enhance convenience and cater to customers' diverse needs in a single trip.
Industry Implications
1. Online Grocery Delivery - The enhanced pickup services provided by Instacart indicate a trend towards further innovation and development in the online grocery delivery industry.
2. Mobile App Development - The mobile-enabled features introduced by Instacart present growth opportunities for mobile app developers to create enhanced shopping experiences for various industries.
3. Retail and Alcohol Beverage - The inclusion of alcohol in pickup services opens up possibilities for retailers in the alcohol beverage industry to leverage convenience and expand their customer base.