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Instacart Carrot Tags Help with Picking Orders from the Shopper App

Instacart Carrot Tags' pick to light functionality is rolling out chainwide at Schnuck Markets so that Instacart shoppers can easily activate items from their picking list within the Instacart Shopper App for easier and more accurately fulfill orders.

Schnucks began digitizing its stores with Instacart's Carrot Tags' pick to light functionality in 2023. After seeing success with initial tests at pilot stores, Schnucks decided to implement more of this order-fulfillment technology to make it easier to locate on-shelf items. Now, Schnucks is the first retail partner to introduce Carrot Tags' pick to light functionality chainwide. "Because Schnucks is using pick to light, we're seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction," reports David McIntosh, VP and GM of Connected Stores at Instacart.
Trend Themes
1. Digitized Order Fulfillment - By using digital tags to streamline the order-picking process, companies can enhance accuracy and efficiency in inventory management.
2. Pick-to-light Technology - Pick-to-light systems offer a visual aid for locating items, reducing picking errors and improving order fulfillment speed.
3. Integrated Shopper Apps - Integrating advanced functionalities into shopper apps can create a seamless workflow, improving overall user experience and operational efficiency.
Industry Implications
1. Retail - Retailers can leverage digital innovations like Carrot Tags to enhance inventory tracking and improve customer satisfaction rates.
2. E-commerce - E-commerce platforms incorporating pick-to-light technology can optimize order accuracy and speed, making them more competitive.
3. Supply Chain Management - Supply chains can benefit from technologies that streamline the picking process, facilitating smoother and more precise order fulfillment operations.

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