Innovative food packaging isn't simply about coming up with packaging schemes that are easy on the eye, or indeed designs that make for functional and hassle-free use on the part of the customer -- it can also be about empowering the customer with information that can help them make better choices.
That's the exact philosophy adopted by Mars Food, whose packaging designs for Uncle Ben's food products are being altered so that they now state whether a particular product is intended for everyday use or "occasional" consumption. Packages marked "occasional" are higher in salt, fats or sugar than more nutritious products.
Ultimately, this new food packaging embraces information and consumer empowerment, a stark improvement over old-school advertising methods that were less honest.
Forthright Food Packaging
Uncle Ben's' Innovative Food Packaging Places Consumer Health First
Trend Themes
1. Transparent Food Packaging - Opportunity for disruptive innovation in creating packaging designs that provide transparent information about the nutritional content of food products, enabling consumers to make more informed choices.
2. Consumer Empowerment - Opportunity for disruptive innovation in developing packaging designs that empower consumers by providing them with information that helps them make better choices for their health.
3. Functional and Informative Packaging - Opportunity for disruptive innovation in designing packaging that is not only functional and hassle-free but also provides relevant information about the nature of the product to aid consumer decision-making.
Industry Implications
1. Food Packaging Industry - Opportunity for disruptive innovation in the food packaging industry to create designs that prioritize transparency and consumer empowerment.
2. Food and Beverage Industry - Opportunity for disruptive innovation in the food and beverage industry to develop healthier product lines and communicate nutritional information through innovative packaging.
3. Marketing and Advertising Industry - Opportunity for disruptive innovation in the marketing and advertising industry to shift towards more honest and informative messaging through packaging designs that prioritize consumer health.