Consumers who are looking to approach their health, wellness and beauty in a holistic way are turning to ingestible beauty supplements that help to nourish them from the inside out. In recent months, a number of beauty brands have ventured into the creation of dietary supplements and Evolution_18 from Bobbi Brown is setting itself apart as a particularly accessible option, as it will be sold through Walmart.
Evolution_18 makes 10 affordable supplements, including products like Beauty Bubbles, Beauty Debloat Tea, a nutrient-dense Beauty Superfood powder and vitamin-packed gummies. All of these products can be purchased for under $20, giving consumers the chance to access high-quality, clean formulas at an ultra-affordable price point.
While some ingredients like collagen are often included in products with a high price tag, Evolution_18's products appeal to the masses.
Ingestible Beauty Products
'Evolution_18' is Introducing Beauty-Inspired Wellness to Walmart
Trend Themes
1. Ingestible Beauty Supplements - The trend of ingestible beauty supplements is on the rise as consumers seek holistic approaches to health, wellness, and beauty.
2. Affordable Beauty-inspired Wellness - The availability of affordable beauty-inspired wellness products, like Evolution_18's supplements, opens up disruptive innovation opportunities for brands looking to cater to mass market demand.
3. Accessible Distribution Channels - The distribution of Evolution_18 supplements through Walmart reflects a trend towards making beauty products more accessible and reaching a wider consumer base.
Industry Implications
1. Beauty - The beauty industry has the opportunity to explore and capitalize on the growing market of ingestible beauty supplements and accessible wellness products.
2. Retail - Retailers, particularly those with broad reach like Walmart, have the potential to disrupt the market by offering affordable and accessible beauty-inspired wellness options to a wide customer base.
3. Health and Wellness - The health and wellness industry can benefit from incorporating beauty-inspired products, such as ingestible supplements, into their offerings to cater to the increasing demand for holistic approaches to self-care.