As essential as water is to all life, the flavorless, colorless beverage has little appeal to some people—unless they're consuming infused water. While there are countless brands that offer flavor packets that are loaded with artificial ingredients, V8 sought to create a more natural way to flavor this bland beverage.
V8 Infused Water is prepared with 25 percent fruit and vegetable juice, meaning that there's one full serving of vegetables in a single bottle. Tempting flavors like Cucumber Lime, Black Cherry Pomegranate and Mandarin Orange Ginger make it hard not to stay hydrated.
Although fruit juices can sometime be laden with artificial flavoring and sugars, V8's Infused Water contains no artificial sweeteners, colors or ingredients.
Juice-Infused Water
V8 Uses Natural Fruit and Vegetables to Flavor Its Bottled Water
Trend Themes
1. Natural-infused Water - Creating natural flavors and infusions for still water that appeal to people who don't enjoy the taste of normal water.
2. Juice Beverage Innovation - Opportunities lie in creating natural juice-based drinks that improve the taste and nutritional value of traditional beverages like water and tea.
3. Vegetable Juice Drinks - Brands can explore the creation of vegetable juice-based drinks that serve as a one-stop solution for including essential nutrients in one's diet.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can explore new ways of providing customers with a healthier and tastier alternative to traditional water bottles.
2. Natural Foods Industry - Implementing a significant shift towards natural ingredients is an opportunity for companies in the natural foods industry to provide consumers with a healthier and sustainable beverage option.
3. Fitness and Wellness Industry - Fitness and wellness brands can capitalize on this trend by offering vegetable juice and fruit-based drinks geared towards athletes and wellness enthusiasts as an alternative to sugary sports and energy drinks.