Rancho La Gloria, a leading wine RTD alcoholic beverage label, has announced that it will be expanding into the spirit market with the launch of 'Infused Tequilas.' To start, the new premium flavored tequila line will consist of two flavors 'Pink Lemonade' and 'Jalapeño Lime.'
The new tequilas are made from 100% Blue Weber Agave and feature a 35% ABV. The Pink Lemonade version features a zesty lemon flavor with a hint of ripe berries and lemon blossom. Meanwhile, Jalapeño Lime draws from the spicy taste of Jalapeno peppers and features balancing flavors of lime and roasted agave.
"Whether in a cocktail or sipped on its own, our infused tequilas offer consumers a fun, approachable spirit that is authentically unique, and we’re thrilled to share this creation with the world," said Joey Parris, CMO of Patco Brands.
Jalapeño-Infused Tequilas
Rancho La Gloria Enters the Spirit Category with 'Infused Tequilas'
Trend Themes
1. Premium Infused Spirits - The launch of Rancho La Gloria's Infused Tequilas offers an opportunity for premium infused spirits to enter the market and cater to customers who desire unique and authentic flavor experiences.
2. Spicy Flavors - The popularity of the Jalapeño Lime infused tequila suggests that spicy flavors could be trending in the spirits industry, creating opportunities for other spicy-infused spirits.
3. RTD Spirit Beverages - Rancho La Gloria's expansion into spirits suggests an opportunity for other RTD alcoholic beverage brands to expand their offerings into the spirits category.
Industry Implications
1. Spirits Industry - The launch of Rancho La Gloria's Infused Tequilas disrupts the traditional tequila market and offers opportunities for other craft distilleries and brands to innovate on flavors and ingredients.
2. RTD Beverage Industry - RTD alcoholic beverage brands can now expand their product offerings and enter the spirits industry, allowing for innovation and the creation of more unique and diverse spirit-based drinks.
3. Flavoring Industry - As customers demand more unique and unconventional flavors in their spirits, the flavoring industry could capitalize on this trend by offering innovative and diverse flavor options for spirits and other drinks.