Over the last few years, a number of consumers have become obsessed with both infused hot sauce products and craft beer culture. Minnesota's Swag Brewery's Beer-Infused Hot Sauces will appeal to consumers with a love of both. As Swag Brewery puts it: "You enjoy unique things. You like bold flavors. You may even enjoy a beer now and again. We made this for you."
The unique hot sauce flavors include globally inspired ones like Asian Sriracha, as well as Garlic Serrano and Roasty Chipotle, all of which include beer as the first ingredient.
With the rise in craft beer culture, Swag Brewery focuses its efforts on creating unique "craft brew gifts." Other than infused hot sauce, it also makes Beer Soap, Brew Candles and Brew Candies.
Spicy Beer-Infused Sauces
Swag Brewery Makes Infused Hot Sauce Products for Craft Beer Lovers
Trend Themes
1. Beer-infused Food Products - There is a growing trend for incorporating craft beer into food products, providing a disruptive innovation opportunity for food companies to create unique and flavorful products.
2. Globally Inspired Flavors - Consumers are becoming more adventurous with their food choices and are seeking out exotic flavors from around the world, offering a disruptive innovation opportunity for companies to create bold and unique products.
3. Craft Brew Gifts - Consumers are increasingly interested in unique and personalized gifts, providing a disruptive innovation opportunity for companies to create craft beer-themed gift sets that appeal to beer lovers.
Industry Implications
1. Food and Beverage - Food companies can create beer-infused food products and globally inspired flavors to cater to the growing interest in craft beer and adventurous eating.
2. Gifts and Novelties - Companies can create craft beer-themed gift sets, such as those offered by Swag Brewery, to appeal to consumers seeking out personalized and unique gifts.
3. Craft Beer - Craft breweries can collaborate with food and gift companies to create beer-infused products and gifts that appeal to both beer fans and foodies.