Me Care launched a uniquely infused bodycare collection based on Kentucky bourbon. The products in the bourbon-infused bodycare range include items like the Bluegrass Bourbon Body Scrub and Bootleg Body Butter, offering a different approach to traditional bath and body products. With this collection of bodycare products, Me Care set out to create a "bourbon experience that reaches far beyond the palate" and reminds consumers of this with a tagline that states "and you thought bourbon was just for drinking."
In the product collection, there are also bath bombs like the Bourbon Bliss Bath Bomb, which are packed with skin-softening ingredients like organic shea butter, sunflower oil and natural sea salt, plus the intoxicating scent of bourbon with notes of vanilla and caramel.
Bourbon-Infused Bodycare
Me Care Makes Bluegrass Bourbon Body Scrub and Bootleg Body Butter
Trend Themes
1. Bourbon-infused Products - The trend of infusing products with bourbon is on the rise, providing opportunities for disrupting traditional product industries with innovative formulations.
2. Alcohol-inspired Skincare - The trend of creating skincare products inspired by alcoholic beverages is gaining popularity, pointing to opportunities for innovation in the beauty industry.
3. Gourmet Beauty Products - The trend of using gourmet ingredients such as bourbon is changing the way people think about beauty products, providing an opportunity for disruptors to create new product categories.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from innovation in bourbon-infused products and creating high-end products using gourmet ingredients.
2. Food and Beverage - The food and beverage industry can explore new avenues by incorporating alcoholic ingredients that go beyond traditional beverages.
3. Hospitality and Tourism - The hospitality and tourism industry can leverage the trend of alcohol-inspired skincare products to provide unique experiences for their customers.