Snoop Dog, the iconic American rapper and media personality, recently announced the launch of its own "California style" alcohol, INDOGGO Gin. According to the brand, the new gin is the "ultimate remix of premium botanicals infused with all-natural strawberry flavors," making it the perfect option to add to a cocktail or enjoy on its own.
The elevated gin is "certified gluten free, distilled five times and is light on the juniper flavor bringing a different flavor palate of orange, coriander and cassia botanicals to the traditional liquid." Fans can explore the INDOGGO Gin in a variety of branded cocktails including 'The Low Rider,' 'The Laid Back,' and 'The Remix.'
The INDOGGO Gin is now available to purchase nationwide.
Celebrity-Founded California Style Gins
Snoop Dogg Launched the New INDOGGO® Gin
Trend Themes
1. Celebrity-owned Spirits - Celebrities launching their own lines of spirits disrupts the alcohol industry and appeals to consumers seeking unique and trendy mixology options.
2. Fruit-infused Gins - Gins infused with unique fruit flavors offer a modern twist on traditional gin and appeal to consumers looking for new flavor profiles.
3. Gluten-free Alcohol - The rise of gluten-free diets has led to an increased demand for gluten-free alcohol options, creating opportunities for innovation in the alcohol industry.
Industry Implications
1. Alcohol - The alcohol industry should be constantly innovating and launching new products to keep up with consumer demand and the latest trends.
2. Celebrity and Entertainment - The celebrity and entertainment industry can expand their brand by partnering with or creating their own lines of spirits that appeal to their audience.
3. Health and Wellness - The health and wellness industry can capitalize on the trend of gluten-free alcohol by promoting and creating their own brands that cater to this market.