Through a crowdfunding campaign on Indiegogo, Aizome Bedding is launching its range of organic cotton indigo bedding to promote improved skin health and a better quality sleep.
While Japanese indigo-dyed fabrics are by no means new, Aizome Bedding is reviving the technique and putting a health-focused spin on its fabrics as an alternative to ones that use chemical dyes—which can be irritating to the skin and other parts of one's well-being.
Aizome Bedding's indigo-dyed bedding boasts a unique color, health benefits and a production process that requires significantly less water than what is required to produce a chemically dyed product. The combination of organic cotton and indigo dye produces a bedding solution with hypoallergenic qualities to help eliminate dust, detritus, oil, dust mites and more from building up in one's sleeping environment.
Non-Toxic Indigo Bedding
Aizome Bedding's Traditionally Dyed Bedding Promotes Natural Health
Trend Themes
1. Organic Indigo Bedding - Opportunity for businesses to develop organic bedding solutions dyed with indigo for improved skin health and a more sustainable production process.
2. Chemical-free Dyeing - Disruptive innovation opportunity lies in creating alternative dyeing techniques that eliminate the use of chemical dyes in bedding, promoting natural health benefits.
3. Hypoallergenic Bedding - Meeting the demand for hypoallergenic bedding that is free from dust, detritus, oil, and dust mites through the use of organic cotton and indigo dye in production.
Industry Implications
1. Home Furnishings - Home furnishing companies can explore the production of organic indigo-dyed bedding to cater to the growing demand for natural, hypoallergenic solutions.
2. Textile Manufacturing - Opportunity for textile manufacturers to adopt health-focused dyeing techniques and produce chemical-free indigo-dyed bedding as an innovative and eco-friendly alternative.
3. Eco-friendly Products - Businesses in the eco-friendly products industry can incorporate organic cotton indigo bedding in their offerings, providing customers with a sustainable option for a healthier sleep environment.