To provide festival-goers with a memorable experience of the award-winning imPRESS NO GLUE manicure and lashes, imPRESS Beauty partnered with Governors Ball to offer beauty lovers a hassle-free way to achieve a stunning, salon-quality looks in minutes.
At the event, the imPRESS NO GLUE Mani and Lash Salon will be welcoming guests all weekend, and treating them to complimentary, glue-free applications of imPRESS nails and lashes. The 1-Step imPRESS Press-On Manis and Press-On Falsies are easy to apply and easy to remove without damage to natural nails or lashes. With this activation, festival attendees can quickly upgrade their look and enjoy the lineup of artists they came for.
This fun, experiential onsite festival activation also includes videos and educational messaging from imPRESS ambassadors.