The Tallboy Taco 'Impossible Taco' has been announced as a dish in a new partnership between Impossible Foods and the Chicago-based taco brand. Containing the same meat alternative found within the Impossible Burger, the taco is made with healthful ingredients that are suitable for those who are vegetarian or vegan. This new partnership to create a meat-free taco acknowledges the shift in the market towards meatless meal alternatives that are focused on sustainability and healthy lifestyles.
The Tallboy Taco 'Impossible Taco' is available from the brand at a cost of two for $12 and expands the availability of the meat alternative to make it more applicable for consumers who might not be familiar with vegetarian options.
Plant-Based Meat-Free Tacos
The Tallboy Taco 'Impossible Taco' is Made with Meatless Ingredients
Trend Themes
1. Meat-free Alternatives - The partnership between Impossible Foods and Tallboy Taco signifies the growing trend towards meatless meal alternatives.
2. Sustainability in Food - The use of meatless ingredients in the Impossible Taco represents a disruptive innovation opportunity for the food industry to address issues around sustainability in food.
3. Health-conscious Eating - The availability of healthful, meat-free options such as the Impossible Taco demonstrates a trend towards health-conscious eating.
Industry Implications
1. Food Service Industry - The partnership between Impossible Foods and Tallboy Taco represents an innovation opportunity for the food service industry to expand and adapt their menus to include meat-free options.
2. Plant-based Food Industry - The use of meat alternatives in the Impossible Taco presents a disruptive innovation opportunity for the plant-based food industry to further expand its market share.
3. Sustainable Food Industry - The emergence of meatless options such as the Impossible Taco represents an opportunity for the sustainable food industry to address issues around sustainability and environmental impact.