For Earth Day, Impossible Foods launched an Impact Calculator to give people a sense of the impact they make when eating the plant-based Impossible Burger in comparison to traditional beef burgers. The Impact Calculator offers a look at the land, water and greenhouse gas footprints that are being reduced by eating plant-based, and with it, the brand hopes to emphasize that "The Impact Calculator helps people understand how much they are helping protect and restore our planet every time they choose an Impossible Burger."
With the online tool, users can see their results, share their impact and learn more about the full Impossible Burger life cycle analysis. The Impact Calculator is also available to those who sell Impossible Burgers, so that they may see their impact as well.
Plant-Based Footprint Calculators
Impossible Foods' Impact Calculator Measures Planet Restoration
Trend Themes
1. Plant-based Diets - Companies can create more plant-based options for consumers who are becoming more aware of their environmental impact.
2. Sustainability Tracking - More tools and applications can be created to help consumers track and better understand their environmental impact.
3. Life Cycle Analysis - Businesses can focus on conducting more in-depth life cycle analysis research to better understand and mitigate their environmental impact.
Industry Implications
1. Food and Beverage Manufacturing - Food and beverage companies can focus on creating more plant-based options for consumers to minimize their environmental impact.
2. Technology - Technology industries can develop more sustainability tracking tools and applications for consumers to better understand their environmental impact.
3. Environmental Consulting - Environmental consulting firms can work with businesses to conduct more in-depth life cycle analysis research to better understand and mitigate their environmental impact.