Immunity-Enhancing Teas
Hawaiian Natural Tea Boasts MANA, an Immunity Tea with Antioxidants
Over the last couple of years and especially during the COVID-19 pandemic, immunity tea has seen a rise in popularity and understandably so as consumers seek out ways to support their bodies better in their day-to-day. Indigenous-founded brand Hawaiian Natural Tea—a small business that offers a range of organic teas for enhanced well-being—boasts a powerful immunity tea of its own. Called MANA, which means 'supernatural power,' the blend contains plant-based nutrients and organic ingredients such as cinnamon, black tea, hibiscus, peppermint, and spearmint. The ingredients were chosen because of their high antioxidant concentration and high Oxygen Radical Absorbance Capacity (ORAC) values. The immunity tea by Hawaiian Natural Tea is further powered by two locally sourced ingredients—the nutritious superfood moringa and a traditional Hawaiian medicinal plant called māmaki.
Trend Themes
1. Immunity-enhancing Teas - The trend of immunity-enhancing teas is rising as consumers look for ways to support their wellness.
2. Organic Wellness Products - Consumers are seeking out organic wellness products that contain plant-based nutrients and natural ingredients.
3. Local Ingredients - Locally sourced ingredients are increasingly popular in wellness products, offering opportunities to support local economies.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the rising trend of immunity-enhancing teas and organic wellness products.
2. Food and Beverage - The food and beverage industry can incorporate local ingredients into their products, appealing to consumers who seek out natural and organic options.
3. Agriculture - Agriculture can play a role in supplying local ingredients for wellness products and supporting the growth of organic and sustainable farming practices.