'Delish' created these comically illustrative recipes that poke fun at the IKEA furniture-building instruction manuals. IKEA is known for creating great furniture paired with impossible guides that appear easy but that actually end up inducing anger and frustration within the builder.
In a comical play on the IKEA manuals, these illustrative recipes re-imagine the instructions and the outcome of holiday meals and baked goods.
In the spirit of Thanksgiving, Delish created an IKEA-like recipe guide for apple pie. The traditional dessert for a great Thanksgiving treat seems easy, but if IKEA walked each baker through the steps, the comic strip reveals that the end result is the baker chugging back a bottle of wine in front of a store-bought pie. While these comics are humorous, they also address the idea of imagery as recipes instead of written text.
Comic Strip Recipe Books
These Illustrative Recipes Poke Fun at IKEA Furniture-Building Guides
Trend Themes
1. Comical Recipe Guides - Opportunity for brands to create humorous and visually engaging recipe guides similar to these comic strip recipes that play off of popular culture and poke fun at traditional recipe guides.
2. Visual Recipe Content - Potential for brands to create visual recipe content that uses illustrations or photographs instead of traditional text-heavy recipes to appeal to younger digital audiences.
3. Humorous Brand Marketing - Opportunity for brands to incorporate humor and satire in marketing campaigns to appeal to younger audiences who prefer engaging and entertaining content.
Industry Implications
1. Food and Beverage - Food and beverage brands can create humorous recipe content similar to these comic strip recipes to engage audiences and showcase their product in a unique way.
2. Marketing and Advertising - Marketing and advertising firms can incorporate humor and satire in campaigns to appeal to younger digital audiences who prefer entertaining and engaging content that aligns with their values.
3. Publishing - Publishers can create visually engaging recipe content that appeals to younger audiences and incorporates popular culture and humor similar to these comic strip recipes.