The IKEA x LEGO 'BYGGLEK' collection have been unveiled by the brands as an upcoming product that will be available from the renowned furniture retailer as an way to make the building block toys even more accessible. The collection starts off with specialized storage bins that are capable of being used by kids to play with their existing LEGO pieces and create an array of scenarios that are virtually limitless in potential. The furniture retailer will also be selling a 201-piece brick set that has been curated by designers to make it as simplistic as possible for young minds to use during imaginative play.
The IKEA x LEGO 'BYGGLEK' collection is arriving at IKEA locations in Europe and North America starting October 1st, 2020.
Collaboration Retailer Toy Sets
The IKEA x LEGO 'BYGGLEK' Collection Encourages Imaginative Play
Trend Themes
1. Collaborative Play Experiences - The IKEA x LEGO 'BYGGLEK' Collection merges two iconic brands to create a new type of imaginative play experience for children.
2. Specialized Storage Solutions - The introduction of specialized storage bins by the IKEA x LEGO 'BYGGLEK' Collection presents an opportunity for retailers to create innovative storage solutions for toys and other products.
3. Curated Design for Easy Use - The curated 201-piece brick set in the IKEA x LEGO 'BYGGLEK' Collection highlights the potential for designers to create simplified and user-friendly products for young children.
Industry Implications
1. Retail - The collaboration between IKEA and LEGO in the 'BYGGLEK' collection could spur innovative retail strategies that unify physical and digital play experiences.
2. Toy Manufacturing - The introduction of the IKEA x LEGO 'BYGGLEK' Collection demonstrates the potential for toy manufacturers to collaborate with retailers to create enhanced play experiences.
3. Interior Design - The specialized storage bins in the IKEA x LEGO 'BYGGLEK' Collection offer a disruptive innovation opportunity for interior design professionals in creating functional and imaginative storage solutions.