IKEA offers a range of practical storage solutions for the home but the all-new IKEA SAMMANHANG range was created in collaboration with seven designers to appeal to different kinds of collectors.
The new range from IKEA includes an assortment of trays, display stands and boxes that help to elevate the presentation of one's prized possessions. While there has been a rise in minimalism and consumers opting to live with less over the past few years, IKEA's new collection acknowledges this and celebrates "guilt-free collecting."
As James Futcher, Creative Leader at IKEA Sweden, puts it: "We are very good at storage at IKEA—enabling you to pack away your things in a very rational way. With SAMMANHANG we want to explore how to touch the emotional side of storage."
Collector-Centric Storage Solutions
The IKEA 'SAMMANHANG' Range Appeals to the Modern Collector
Trend Themes
1. Guilt-free Collecting - Creating storage solutions that embrace and celebrate collecting, allowing individuals to display their prized possessions guilt-free.
2. Emotional Storage - Exploring storage solutions that not only focus on practicality but also on evoking emotions and creating a personal connection with belongings.
3. Collaborative Design - Partnering with designers to create storage solutions that cater to different types of collectors, offering a variety of options for individual preferences.
Industry Implications
1. Home Organization - Capitalizing on the growing demand for innovative storage solutions that enhance organization and provide a visually appealing way to display collections.
2. Interior Design - Integrating collector-centric storage options into interior design projects, offering clients unique and customizable storage solutions for their prized possessions.
3. Retail Furniture - Providing retail furniture outlets with a new range of storage solutions that cater to the needs of collectors, expanding their product offerings and attracting specialized customers.