Every piece of furniture has a story to tell and the IKEA Life Collection 2022 helps to share the very real reasons why products are being resold at IKEA's new second-hand stores in Norway. Furniture often needs to find a new home as the result of a death in the family or a divorce, or simply the fact that a furniture piece has gone unused or has become forgotten. All of these stories are told in this catalog of used furniture.
One example from the IKEA Life Collection hopes to help a BILLY bookcase find a new home (and a purpose) after being left alone in a hallway for years. Also in the catalog, pieces like office desks and chairs are highlighted to show the furniture people needed to purchase as a result of the pandemic and the rise of remote work.
Humanizing Furniture Catalogs
The IKEA Life Collection 2022 Shares Why Products are Resold
Trend Themes
1. Humanizing Catalogs - The trend of personalizing product catalogs to connect with customers and tell the stories behind second-hand products, creating emotional ties and promoting sustainability.
2. Second-hand Furniture Market - The trend of increasingly popular second-hand furniture market, with specific focus on the stories and histories behind each piece of furniture.
3. Rise of Remote Work - The trend of the growing demand for desks and chairs due to the rise of remote work.
Industry Implications
1. Furniture Retail - Opportunities for furniture retail companies to personalize their product catalogs to connect with customers, build trust, and promote sustainable business practices.
2. Second-hand Marketplaces - Opportunities for second-hand marketplaces to position themselves as an environmentally-friendly alternative, offering unique and personalized products with historical significance.
3. Office Furniture Suppliers - Opportunities for office furniture suppliers to embrace remote work trends and promote ergonomic and functional designs for the growing remote workforce.