iHeartRadio is experimenting with just how much fans love the Oscar-nominated hit Happy sung by Pharrell.
The station will put the song on repeat for a total of 13 days. Yes, you read that right: listeners will have the opportunity to rock-out endlessly and feel good just by keeping this radio station on for almost two weeks. Granted, there is a strong chance some people will get sick of it after a few days, but die hard fans are sure to be pleased.
The good news is that this is all being done by iHeartRadio to raise awareness for March 20th, The International Day of Happiness put on by the United Nations Foundation. What better way to promote than by playing a song called Happy?
Repeat Song Radio Stations
iHeartRadio Will Stream Pharrell's Happy on Repeat for 13 Days
Trend Themes
1. Repeat Song Radio Stations - Creating radio stations that play a single song on repeat for an extended period of time to cater to die hard fans and raise awareness for specific events or causes.
Industry Implications
1. Music Streaming - Opportunity for music streaming platforms to introduce unique radio stations that focus on playing a single song on repeat to target niche audience segments.
2. Event Promotion - Opportunity for event organizers to leverage repeat song radio stations as a promotional tool to create buzz and generate excitement for an upcoming event or cause.
3. Advertising and Sponsorship - Opportunity for brands to collaborate with repeat song radio stations for advertising and sponsorship purposes to reach a dedicated and engaged audience.