As part of its multi-sensory exhibition, SCOOP: A Wonderful Ice Cream World, Bombas & Parr is giving people the chance to try "non-melting icy poles" that are said to last much longer than conventional popsicles. Based on the success of its inventive creation and the feedback it receives from the public, Bombas & Parr may even consider introducing the desserts to supermarkets.
The "the world's first non-melting ice lolly" from Bombas & Parr takes advantage of a creation by Geoffrey Pyke in World War II. Pyke developed pyrkete as a frozen composite material made with a blend of sawdust and wood pulp dispersed in ice. Bombas & Parr's modern adaptation of this idea takes inspiration from pyrkete and reinvents the creation with edible fruit fibers.
Long-Lasting Ice Lollies
Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles
Trend Themes
1. Non-melting Food Products - Innovating food products that do not melt or have an extended shelf life could disrupt the frozen food market and benefit the food industry's distribution models.
2. Multi-sensory Experiences - Brands can appeal to customers by creating immersive and interactive experiences that engage the senses, both in-person and virtually.
3. Sustainable Alternative Packaging - Creating eco-friendly packaging alternatives that preserve the quality and durability of food products could benefit both consumers and the environment.
Industry Implications
1. Frozen Food Industry - The development of non-melting food products could revolutionize the frozen food industry and its distribution models, providing convenience and cost-efficiency to consumers and businesses alike.
2. Food & Beverage Industry - Creating multi-sensory experiences and introducing innovative products like non-melting food items could enhance brand loyalty and increase consumer engagement within the food industry.
3. Packaging Industry - Developing eco-friendly and sustainable packaging alternatives that maintain the durability and quality of food products could improve sustainability efforts and profitability for the packaging industry.