Icelandic Glacial launched a new line of flavored sparkling water that builds off of the purity of the naturally filtered water that's sustainably sourced from the Ölfus Spring in Iceland. The water, which is filtered as it flows over untouched lava rock, is enhanced with only a touch of all-natural flavors to make the task of staying hydrated an enjoyable one.
The new premium flavored sparkling water products to be shared by Icelandic Glacial include varieties like the sweet and zesty Tahitian Lime, tangy Sicilian Lemon and Elderflower, which is light and floral.
Icelandic Glacial sets itself apart as the world's first certified carbon-neutral bottled water brand and its commitment to sustainability can also be seen through the use of 100% natural green energy during production, fully recyclable packaging and eco-friendly shipping solutions.
Glacial Sparkling Waters
Icelandic Glacial Adds Flavor to Sparkling Water from the Ölfus Spring
Trend Themes
1. Flavored Sparkling Water Trend - The trend of natural and sustainably-sourced water enhanced with all-natural flavors allows for product differentiation and healthier options for consumers.
2. Sustainable Packaging Trend - Growing consumer demand for eco-friendly packaging solutions is driving innovation in the development of recyclable and sustainable packaging materials.
3. Certified Carbon-neutral Brand Trend - Brands committing to sustainability and carbon-neutrality can differentiate themselves in the market and appeal to consumers who prioritize ethical and eco-conscious purchasing decisions.
Industry Implications
1. Beverage Industry - Innovation in flavored sparkling water can disrupt the increasingly competitive beverage industry by offering new and unique options for consumers who are looking for healthier beverage options.
2. Packaging Industry - The demand for sustainable and eco-friendly packaging solutions creates disruptive opportunities for companies in the packaging industry to innovate and meet consumer demands.
3. Sustainable Energy Industry - The use of 100% natural green energy during production can inspire companies in the sustainable energy industry to develop new and innovative green energy solutions.