For those who suffer from dry skin, SERUMKIND created Iceland Moss Drop, a deeply hydrating and soothing serum that helps to deliver moisture without the stickiness. Notably, the formula is made with 77% moss extracts and for that reason, resilient Iceland moss extract is listed as the primary ingredient.
The moisturizing serum is launching at a time when many people are looking for solutions to skin that's dry and tight from spending increased time indoors with stale air. The clean-label product is vegan, cruelty-free and aligned with EWG's standards, plus the product is sustainably packaged to reduce its impact.
Moss-based skincare products and cosmetics are becoming increasingly popular, especially at a time where plant-based obsessions are still running high.
Moss-Based Hydrating Serums
SERUMKIND's Iceland Moss Drop is Made with 77% Moss Extracts
Trend Themes
1. Moss-based Skincare - The rising trend of moss-based skincare products presents an opportunity for companies to innovate with unique moss extracts and develop proprietary formulas for hydrating and soothing products.
2. Sustainable and Clean-label Beauty - The popularity of clean-label, vegan, and sustainably packaged beauty products presents an opportunity for companies to invest in eco-friendly production processes and materials.
3. Hydrating Serums for Dry Skin - The increased demand for hydrating serums due to dry indoor air presents an opportunity for companies to develop new and innovative formulas that specifically target and alleviate dryness.
Industry Implications
1. Skincare Industry - The skincare industry can take advantage of the trend towards moss-based ingredients and develop innovative formulations that address issues like hydration and anti-aging.
2. Clean Beauty Industry - The clean beauty industry can capitalize on the trend towards sustainable beauty products and invest in eco-friendly production processes and packaging materials.
3. Cosmetics Industry - The cosmetics industry can innovate with unique moss extracts and incorporate them into various makeup formulations to cater to consumers' growing interest in plant-based ingredients.