The iced coffee packaging for VIVA's line of to-go coffee products boast a form that reminds of the comfortable grip of a travel mug. The premium coffee products are offered in classic flavors like Americano, Affogato, Caramel and Cappuccino, each of which is represented by a different color.
In recent months, consumers have taken a new interest in cold and iced coffee products that can offer the kind of on-the-go convenience that a cup of hot coffee is simply not able to provide.
For the design and development of the premium iced coffee packaging, the BRID - Branding Agency from Georgia in Eastern Europe favored a minimalist style to distinguish the product as one that stands for prestige and the quality.
Premium Iced Coffee Packaging
VIVA Iced Coffee is Offered in Classic Hot Drink Flavors
Trend Themes
1. Premium To-go Coffee Packaging - Innovative packaging designs can help coffee brands tap into the growing demand for cold and to-go coffee products.
2. Classic Flavors for Iced Coffee - By offering classic hot drink flavors in iced coffee form, brands can attract consumers seeking familiarity and variety in their coffee choices.
3. Minimalist Style Branding - Embracing a minimalist style can help coffee brands differentiate themselves as premium products that focus on quality and taste.
Industry Implications
1. Food and Beverage Packaging - There is an opportunity for packaging companies to create more innovative and ergonomic designs for coffee brands looking to enter the growing market for cold and to-go coffee products.
2. Coffee and Tea Industry - Coffee and tea manufacturers can expand their product lines by developing iced and to-go coffee products, and using classic flavors to appeal to consumers seeking variety and convenience.
3. Design and Branding Industry - Design and branding agencies can help coffee brands establish a strong brand identity and differentiate themselves as premium products by embracing minimalist style and high-quality packaging and branding.