Hershey's is making it easy for people of all ages to welcome summer with a trio of all-new ice cream-inspired candy bars. Unlike the brand's usual bars that are rich chocolate colors, these ones are light shades of pink, green and vanilla. There's a Birthday Cake white creme bar that's studded with rainbow sprinkles, a refreshing Cookies 'n' Mint bar that promises to please mint chocolate chip lovers and a Strawberries 'N' Creme flavor, also with a creme base.
These satisfying candy bars will surely go down easily on their own and they have the potential to be layered into classic summertime treats like S'mores for a fun twist on favorite food pairings.
The cool and creamy bars are stamped with ice cream cone silhouettes and packaged in boxes that remind of decadent flavor ribbons.
Ice Cream-Inspired Candy Bars
Hershey's New Candy Bar Trio Explores Classic Frozen Dessert Flavors
Trend Themes
1. Ice-cream-inspired Candy Bars - As consumers look for unique flavor and texture experiences in candy, creating ice-cream-inspired flavors and pastel colors presents a clear opportunity for confectionery manufacturers looking for disruption.
2. Layered Treats - Incorporating candy bars into classic summertime treats like S'mores presents an opportunity for businesses in the dessert and snack industries to add a unique twist on favorite food pairings.
3. Decadent Packaging - Brands can distinguish their products by creating packaging that not only matches the flavors but also delivers a sensory experience for customers, making the product stand out on store shelves.
Industry Implications
1. Confectionery - Confectionery manufacturers can tap into the trend of ice-cream-inspired candy bars to meet consumers' changing preferences for unique flavors and textures in their treats.
2. Dessert - Dessert businesses can incorporate candy bars into classic summer treats to create new and exciting experiences for customers and add variety to their menus.
3. Snacks - Snack manufacturers can explore the potential of ice-cream-inspired candy bars as a new flavor trend and offer a unique snacking experience to consumers who are looking for something different.