I have no doubt that a purpose-made ice cream 'to go' container would ensure that fewer people feel guilty about consuming an entire carton themselves. Inspired by the looks of standard Chinese food takeout boxes, these dessert packages seem to communicate that the contents are single servings that should be eaten all at once.
Appealing particularly to women––at any time of month, really––these compact packages of treats are decorated with cheerful designs, inspired by confetti in blues, pinks and yellows. The utterly adorable ice cream to go concept for Pipersglass extends to various flavors of popsicles too, completing a look that is scrumptious, inside and out. Camilla Daniellson's branding project has a consistently sweet identity that's capable of inciting cravings in any woman between the age of 18 and 58.
Takeout Treat Cartons
This Ice Cream To Go Packaging Concept Serves Up Sweet Convenience
Trend Themes
1. Single-serving Packaging - Opportunity for creating purpose-made containers that promote guilt-free consumption of an entire product.
2. Compact and Convenient - Designing compact packages that appeal to busy professionals looking for on-the-go treats.
3. Playful and Engaging Branding - Creating packaging concepts with cheerful designs that elicit cravings and engage the target audience.
Industry Implications
1. Food Packaging - Innovations in dessert packaging concepts that cater to the growing demand for convenient and single-serving options.
2. Frozen Desserts - Opportunity to enhance the consumer experience of frozen desserts by providing practical and visually appealing packaging solutions.
3. Branding and Marketing - Creating engaging brand identities through packaging design that connects with the target demographic and drives sales.