As an example of how social media can enhance brand awareness and popularity, with a nod to National Ice Cream Month, TrackMaven and iStrategyLabs created this infographic demonstrating how the top 10 ice cream brands have been raved about online.
On Facebook, factors such as likes, shares and comments per post were calculated, emphasizing the value of regular posting and interaction. Twitter and YouTube look at followers and subscribers as important statistics while Klout scores calculate how engaged the public is with each brand's posts across all these platforms.
Companies looking to enhance brand popularity and consumer loyalty can learn a lot by analyzing the tactics used by popular ice cream brands such as the likes of Ben & Jerry's, Baskin Robbins and more.
Confectionery Popularity Charts
The Top 10 Ice Cream Brands Know the Importance of Being Social
Trend Themes
1. Social Media Engagement - Analyzing the social media tactics used by popular ice cream brands can help companies enhance their brand popularity and consumer loyalty.
2. Influencer Marketing - Identifying influencers in the ice cream industry can be a disruptive innovation opportunity for brands to increase their online presence.
3. Data-driven Marketing - Leveraging data from social media platforms can help companies make informed decisions and strategies to boost their brand awareness and engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from analyzing the social media strategies of ice cream brands to improve their own customer engagement and loyalty.
2. Digital Marketing - The digital marketing industry can capitalize on the growing trend of social media engagement by providing services that help brands optimize their online presence and measure their success.
3. Social Media Platforms - Social media platforms can explore opportunities to enhance their analytics capabilities and provide better insights to brands looking to boost their popularity through social media engagement.