The Ice Age Publication design from Changzhi Lee is quite a clever one. Created in the shape of an iceberg, the Ice Age Publication pamphlet is actually read by destroying the iceberg, thereby ruining the polar bear's habitat.
As the pamphlet is unraveled, the ice metaphorically 'melts,' which is designed to mimic the actual state of Arctic icebergs in today's climate. The Ice Age Publication is in place to educate people on the deteriorating state of the Arctic as greenhouse gases and climate change begin to seriously hinder the natural landscape.
Interactive Print PSAs
As You Read the Ice Age Publication, You Destroy a Polar Bear's Habitat
Trend Themes
1. Interactive Print - Opportunity for creating engaging and immersive print materials that capture people's attention and deliver a message in a unique way.
2. Environmental Awareness - Growing interest in using design and technology to raise awareness about pressing environmental issues, such as climate change.
3. Metaphorical Storytelling - Using metaphorical elements in design to evoke emotions and drive a deeper understanding of complex issues.
Industry Implications
1. Graphic Design - Innovative approaches to print design present an opportunity for graphic designers to create interactive and impactful materials.
2. Environmental Organizations - Using interactive print materials can enhance awareness and engagement in environmental campaigns and initiatives.
3. Advertising and Marketing - Interactive print PSAs can provide brands with a unique way to communicate their message and create memorable experiences for their audience.