HyVIDA is the name of a new line of sparkling water that's infused with hydrogen to support the health of the brain and heart, as well as anxiety relief.
The brand boasts Hy-pH as a patent-pending hydrogen-infusing process that increases the product's pH levels, making the beverages less acidic than conventional sparkling water drinks. Because of this, the drinks offer not just a smooth drinking experience, but other benefits such as less irritation to the esophagus and the enamel on teeth. The beverages also help to share the antioxidant effects of hydrogen, which plays a role in combating free radicals and oxidative stress.
HyVIDA's non-GMO Pure, Lemon Lime and Raspberry flavors contain no calories, sugar, sweeteners or fat and only consist of carbonated water, magnesium, hydrogen and certified organic flavor essence.
Hydrogen-Infused Sparkling Water
Cans of HyVIDA are Infused to Support Heart and Brain Health
Trend Themes
1. Hydrogen-infused Beverages - Opportunity for beverage industry to explore and develop hydrogen-infused drinks with increased pH levels and added health benefits.
2. Functional Drinks - Functional drinks infused with nutrients that support health and wellness represent an opportunity for the beverage industry to meet growing consumer demand.
3. Non-traditional Water - Brands can innovate by offering sparkling water with creative and functional ingredients to differentiate themselves in the growing water market.
Industry Implications
1. Beverage - The beverage industry can explore and develop hydrogen-infused drinks with increased pH levels and added health benefits to meet growing consumer demand for functional beverages.
2. Health and Wellness - Functional drinks infused with nutrients that support health and wellness represent a disruptive innovation opportunity for the health and wellness industry to address consumer demand for natural products.
3. Water - Innovative brands can differentiate themselves in the crowded water market by offering non-traditional water options like sparkling water with functional ingredients.