The KITS Daily Silicone Hydrogel lenses by Kits Eyecare align with the company's goal to make advanced contact lens technology more affordable. The new product is sold in a 30-pack for $28 — a lower price compared to other similar daily silicone hydrogel lenses.
Silicone hydrogel lenses are performance-driven as they allow more oxygen to pass through to the eyes compared to regular hydrogel lenses. As such, they are comfortable and breathable. The new KITS lenses utilize third-generation silicone hydrogel material, promising high oxygen permeability for enhanced comfort. KITS plans to expand this product line and introduce more branded items in the future.
A recent survey conducted by KITS revealed that many customers with optical insurance find their coverage insufficient, which makes affordable options like the new KITS lenses particularly appealing.
Hydrogel Daily Contact Lenses
Kits Eyecare Has Introduced a New Daily Contact Lens Product
Trend Themes
1. Affordable High-quality Lenses - By combining advanced materials with lower pricing, companies can disrupt the contact lens market dominated by premium-priced products.
2. Third-generation Silicone Hydrogel - Innovations in third-generation silicone hydrogel technology are enhancing user comfort and health, setting new standards in contact lens performance.
3. Consumer-driven Insurance-gap Solutions - Addressing gaps in optical insurance coverage with affordable, high-quality options is becoming a significant trend in eyewear.
Industry Implications
1. Eyewear - The eyewear industry is being transformed with new, accessible contact lens options that blend advanced technology with affordability.
2. Medical Devices - The rise of cost-effective, high-performance contact lenses is generating shifts within the medical device sector.
3. Health Insurance - Health insurance markets are increasingly influenced by products that cater to the uninsured or underinsured populations.