Clean hair care brand Briogeo is adding a hydrating hair mask to its product portfolio that's packed with nourishing superfoods like kiwi and avocado. The nourishing, protein-free hair mask is ideal for wavy, curly, coily and even straight hair that could benefit from being moisturized or more manageable.
The hair mask is useful for combating frizz, dryness and dullness with ultra-hydrating, softening ingredients that help with restoring and locking in moisture. As the all-green packaging for the hair care products suggests, the superfood formula contains nourishing green fruits like kiwi and avocado, as well as leafy greens like spinach. The green-smoothie-inspired product also contains other rich sources of phytonutrients like chia seeds and cocoa seed butter. As a result of using the product twice, consumers are said to see hair that's softer, smoother and more manageable.
Smoothie-Inspired Hair Masks
Briogeo's Hydrating Hair Mask Features Avocado, Kiwi & Spinach
Trend Themes
1. Superfood-inspired Hair Care - Opportunity for hair care brands to incorporate ingredients such as kiwi, avocado, and spinach to create nourishing and protein-free hair masks and conditioners.
2. Green Packaging - Opportunity for brands to create eco-friendly and visually appealing packaging, such as Briogeo's all-green packaging design.
3. Phytonutrient-rich Hair Formulas - Opportunity for brands to incorporate ingredients beyond traditional hair care, such as chia seeds and cocoa seed butter, to create nourishing hair products.
Industry Implications
1. Beauty and Personal Care - Opportunity for companies in the beauty and personal care industry to innovate and create new hair care products using unique and natural ingredients.
2. Eco-friendly Packaging - Opportunity for companies to disrupt the packaging industry by creating sustainable and visually appealing packaging that appeals to consumers.
3. Natural Food and Beverage Industry - Opportunity for companies in the food and beverage industry to expand into the beauty and personal care industry by providing superfood ingredients to hair care brands.