Only those with access to a Samsung Galaxy device will be able to experience a new augmented reality feature in the Candy Crush Friends Saga called Hungry Yeti. To kick off the launch of the all-new Samsung Galaxy Note10 and Note10+, the owners of these devices are being given exclusive access to a mode that allows players to feed Yeti cookies and receive a daily gift that will help them with switching and matching candies in the main game. To activate the AR experience, players with a compatible device can open a virtual portal and see the game's Yeti character come to life before their eyes—and even see him dance by shaking the S Pen.
For the unveiling of this special mobile device feature, K-pop stars Lisa and Jisoo of BLACKPINK were invited to experience Hungry Yeti in augmented reality for themselves.
Exclusive AR Games
Candy Crush Friends Saga Has an AR Mode Only for Samsung Galaxy Devices
Trend Themes
1. Exclusive AR Games - The trend of offering exclusive augmented reality games for specific devices provides a unique opportunity for brands to enhance user experiences and promote device exclusivity.
2. Mobile Device Exclusivity - The trend of creating exclusive features and content for specific mobile devices presents an opportunity for brands to drive device sales and increase customer loyalty.
3. Celebrity-driven AR Experiences - The trend of inviting celebrities to experience augmented reality features firsthand creates a unique and engaging marketing strategy for brands to generate buzz and reach a wider audience.
Industry Implications
1. Mobile Gaming - The mobile gaming industry can capitalize on the trend of offering exclusive augmented reality games to provide immersive gaming experiences that drive user engagement and retention.
2. Mobile Device Manufacturers - Mobile device manufacturers have the opportunity to leverage the trend of mobile device exclusivity by creating unique features and content to differentiate their products and attract customers.
3. Entertainment and Marketing - The entertainment and marketing industries can leverage the trend of celebrity-driven augmented reality experiences to create captivating and highly shareable content that engages consumers and promotes their brand or products.