The Human Rights Now! collection by Reebok launched as part of a long-term product platform designed to fuel the brand's mission to contribute to human rights movements. The collection includes a revisit of the brand's original graphics from the 1988 Human Rights Now! World Tour. The benefit concert series raised awareness for the Universal Declaration of Human Rights and the Amnesty International.
The unisex collection includes the Classic Leather, the Club-C. It also includes a range of apparel: an HRN hoodie, a T-shirt, and Shorts. Through the Human Rights Now! Platform Reebok aims to raise $10M over the next five years to benefit Black and LatinX communities directly. In addition, the brand is donating $270,000 to RISE, a non-profit that educates and empowers sports communities to eliminate racial discrimination.
Human Rights Footwear Collections
Reebok Revealed its 'Human Rights Now!' Collection of Footwear
Trend Themes
1. Humanitarian Fashion - The trend of incorporating social and political messages into fashion with a focus on human rights creates opportunities for disruptive innovation in sustainable materials and ethical production.
2. Brands for Social Justice - The trend of brands expressing their commitment to social justice through meaningful partnerships and product lines creates opportunities for disruptive innovation in cause-driven marketing strategies and community engagement.
3. Activism-inspired Design - The trend of design inspired by activism and social issues creates opportunities for disruptive innovation in collaborative design processes and socially responsible branding.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can leverage the trend of humanitarian fashion by incorporating socially conscious messaging into their products and supporting social justice causes through partnerships and philanthropic initiatives.
2. Non-profit Organizations - Non-profit organizations can benefit from the trend of brands for social justice by collaborating with companies on cause-driven marketing campaigns and product lines, as well as using them to raise awareness for their mission.
3. Activist Design Firms - Activist design firms can tap into the trend of activism-inspired design by partnering with brands and non-profits to create products that promote social issues and using design as a tool for positive change.