Function and aesthetic come together for Human Made's collaborative face masks, which were designed to protect consumers from the COVID-19 virus. As the pandemic continues, consumers are constantly seeking reusable face masks that are comfortable and practical. Because they're worn every day, many seek a design that matches their own personal aesthetic or expression.
Now, the brand Human Made has partnered with Airinum to release masks that filter out pollution and particles as smal as 0.3m. In a press release describing the collaboration, Human Made's founder NIGO stated "To me this collaboration between HUMAN MADE and Airinum expresses the essence of what Gears For Futuristic Teenagers means, especially in the world we live in today."
Particle-Filtering Face Masks
Human Made's Collaborative Face Masks Protect Against COVID-19
Trend Themes
1. Particle-filtering Face Masks - Opportunity for companies to collaborate and create innovative, functional and personalized face masks for consumers.
2. Reusable Face Masks - Increased demand and focus on sustainable and eco-friendly face mask production and materials.
3. Combination of Function and Aesthetics - Potential for products that not only provide protection but also match consumers' personal styles and preferences.
Industry Implications
1. Fashion - Fashion designers and clothing companies can incorporate reusable face masks into their product lines and focus on creating stylish yet practical designs.
2. Healthcare - Hospitals and healthcare facilities can invest and utilize high-quality, protective face masks that filter out particles and pollution for medical staff and patients.
3. Technology - Opportunity for companies to develop innovative face mask materials and designs that incorporate technology for enhanced protection and comfort.