These ads for the Mercedes-Benz 4MATIC are truly beautiful. Each ad uses actual human beings performing three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions.
The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke.
Micro Athletes As Tracks
Mercedes-Benz 4MATIC Ad Uses Human Shapes to Design
Trend Themes
1. Human-shaped Advertising - Opportunity for companies to use human shapes and forms in advertising, creating visually stunning and unique campaigns that catch consumers' attention.
2. Sports-inspired Marketing - Opportunity for sports brands to tie their products to safety in various conditions, such as mountainous or wintery situations, through creative advertising.
3. Illusory Imagery in Ads - Opportunity for companies to employ visually striking and deceptive imagery to grab audience attention and disseminate brand messaging in a captivating way.
Industry Implications
1. Automotive - Companies in the automotive industry can use sports-inspired advertising to depict the durability, safety, and versatility of their vehicles in different types of road conditions.
2. Sports - Sportswear brands can employ human-shaped marketing to promote active lifestyles and safety while engaging consumers in their sport preference.
3. Advertising - Marketing agencies and companies can focus on creating visually stunning and eye-catching campaigns using illusions and human shapes to stand out among competitors.